Cookies Policy

last updated on 20th August 2013)

Cookies and similar devices

We use cookies on the website ("Website"). Cookies are small text files that are placed on your computer or other access devices by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We explain what cookies we use, their purpose and how long they last for, below. We also provide information about changing your cookie settings and deleting cookies.

1. ci_session Cookie

When you enter the Website, a session cookie ("ci_session") is used. The ci_session cookie will start when you open the browser window and finish when you close your browser window. When you close the browser, the ci_session cookie will be deleted.


Cookie name Purpose Duration
ci_session This session cookie is essential to allow you to move around the Website and use its features. End of browser session


Upon the initial start of the ci_session cookie, the ci_session cookie stores the following:

  • A unique identifier allocated to your device
  • The user IP address
  • The user agent data (i.e. operation system, browser and browser version)
  • The timestamp (time visited the Website)


2. We use cookies provided by Google Analytics to collect anonymous information about how visitors generally use our Website. We use this information to compile reports and to help us improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they have visited. Click here for an overview of privacy at Google. For more information on Google Analytics click on this link ( The Google Analytics cookies we use are detailed below:

Cookie name Purpose Duration
_utma Determines first visit to the site from a particular browser 2 years
_utmb Used to establish and continue a user session with the site 30 minutes
_utmc Holds timestamp of the exact moment in time when a visitor leaves the site End of browser session
_utmz Records type of referral used by visitor to reach the site (such as direct, referring link, web site search, ad campaign, e-mail link) 6 months


3. We also use a service called "jwplayer" to provide a skin in which videos play on the Website. When a video is launched on the Website, this service uses a cookie called "jwplayer.volume" to allow you to control the volume of the sound on the video.

Cookie name Purpose Duration
jwplayer.volume This is automatically set when a video is played to allow the audio to begin, and there's an option to mute the volume within the player. End of browser session


Changing your Cookie settings

Most internet browsers give you the option to refuse the setting of all or some cookies. However, if you block cookies, some of our Website features or services may not function properly or may not be fully available. Please refer to or your internet browser instructions if you want to find out more about controlling, rejecting or erasing cookies. If you wish to withdraw your consent to the cookies we use at any time, you will need to delete the cookies using your internet browser settings. By continuing to use this Website, you are agreeing to our placing cookies on your computer.

Image Pixels

We may use image pixels within any marketing e-mail sent to you in order to track the delivery, the opening and whether you share the content of the e-mail (though we do not collect information as to whom you share the e-mail with). It is not possible for you to delete or disable the image pixel. If you do not consent to the use of image pixels within e-mail to you, you must notify us and you will be removed from our distribution list as soon as reasonably possible.

Cookies on third party websites

Our Website or e-mail which we send to you may contain links to other websites operated by third parties and those third parties may use cookies on their own websites. It is the responsibility of those third parties to collect appropriate consents from you in order to permit their own cookies and to inform you about the cookies they use(to the extent this is required by law). You should check the privacy policy and/or cookie policies on all third party websites to ensure you are comfortable with cookies used on third party sites.

This Cookie Statement is issued by Mayborn USA, Inc., First Floor, 1 Edgewater Drive, Suite 109, Norwood, Massachusetts 02062. Mayborn USA, Inc., is incorporated in New York.

This Cookie Statement is effective as from 20th August 2013 and from that date replaces in entirety any previous notification of Cookies used on the Website.